An Archive

The world does not need another website. My excuse is EphronOnMedia (too Jurassic-sounding for my taste) is more of a lending library of off-center thinking about the advertising business.

I use the word "lending," because the thoughts are mine and I want them back. Revered or reviled. But with at least a polite hello from the borrower.

The site is technically simple. First there is the current cover article, then a section containing new writings and finally an archive of earlier essays arranged by subject. There is a key-word search at the bottom of the page.

To print an article, I recommend the download PDF option located on the left at the top and bottom of each article.

If you want to hire me, there’s a page for that too.

So welcome to the club. You simply need to register once to use the archive forever. It's free and your identity is safe with me. I simply want to know who you are. My guest, correspondent, co-conspirator.

You can start reading below right now.

DATA IS THE NEW CREATIVE

Whatever Happened to People?

Why has the program Mad Men so enraged advertising? The staid One Club, keeper of the Creative Hall of Fame, just opened a counter-exhibit at the NY Public Library. They want to correct the idea that the only thing admen do is drink, scheme and lust by showing they also pose for pictures.

Mad Men is set in the 1960’s, the decade of the creative agency. I visited the One Club exhibit out of nostalgia and curiosity. Nostalgia because I ran media at two of the 60’s most creative shops, Papert, Koenig, Lois, the first agency to go public. And Carl Ally the only agency that fired clients. As I remember the experience, it was like being Accountant to the Mob.

click here to read on

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