|
DELIVERING THE MESSAGE
How Consumer Involvement Flows from Magazine Content to Advertising
For several years now, magazines have promoted measures of “engagement” as evidence of real value to their readers. And it’s no surprise magazines involve readers. After all, they select titles by content and pay money to read them.
However demonstrating the value of reader involvement to the advertiser has been another matter. ...
|
To send DELIVERING THE MESSAGE to a colleague, simply fill out the form below.
The article will be sent via email as an attached PDF.
