|
THE DAY THE PRICES FELL
Norman King Stuck It To the full-service Agency and Changed the Media Business Forever.
J. Walter Thompson and Lord & Thomas set the tone in the 1920's and for fifty years advertising remained a gentleman's club. An ad man was as good as his word, commissions were 15% and media were bought on rate card. Hondlers need not apply.
...
|
To send THE DAY THE PRICES FELL to a colleague, simply fill out the form below.
The article will be sent via email as an attached PDF.
