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THE SHELF SPACE MODEL OF ADVERTISING Advertising Needs to be Present, Because Not Being There With A Message Is Like Being “Off the Shelf.”
Henny Youngman said it. "I've got enough money to last me rest of my life, provided I die at three o'clock." That joke is the agency's nightmare....
To send THE SHELF SPACE MODEL OF ADVERTISING to a colleague, simply fill out the form below.
The article will be sent via email as an attached PDF.
