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MEDIA SCHEDULING AND CARRY-OVER EFFECTS Is Adstock a useful TV planning tool?
The current US Recency-based scheduling model focuses entirely on the short-term effects of advertising, arguing that in competitive markets the data show that response to advertising dissipates rapidly. ...
To send MEDIA SCHEDULING AND CARRY-OVER EFFECTS to a colleague, simply fill out the form below.
The article will be sent via email as an attached PDF.
