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A HOUSE DIVIDED
The 4A’s Needs to Recognize Independent Media Agencies as a Legitimate Part of the Business.
The second 4A's Media Conference is scheduled for February in Orlando. The first, held in Sawgrass, was perplexing. The independent media services were excluded, because they were not owned by agencies, yet most of the talk was about agency media becoming independent.
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WON’T YOU COME INTO MY PARLOR?
Agency Membership in ANA Seems to go Against the Times.
There is something disquieting about an invitation to lunch when you may be the entree, so caution described the reaction of many agencies to the ANA’s tentative invitation to join as full members.
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A 800-POUND GORILLA
The Aborted Attempt to get Magazines a More Conservative Measure of Readership.
On February 12, 1993, Lou Schultz learned there is no bitchier business than advertising research. At the McGraw Hill auditorium, under the banners of ARF and MPA, 100-plus of his smiling peers, sub-peers and suppliers, made him guest of honor at his own beheading.
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THE MAN WHO LOVED CLUTTER
How Leonard Lavin of Alberto Culver Invented the 30-second Commercial.
When Le Corbusier wrote "less is more" he could have been talking about "clutter." Shorter commercials are the primary reason there are so many. But if clutter has a father, he's an American, Leonard Lavin, CEO of Alberto Culver. The man who in one lifetime, helped launch the 30-second commercial, the 15-second commercial and the first feminine deodorant spray.
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THE MAN WHO INVENTED ADI'S
The Idea That Markets Can be Defined by Viewing Put TV at the Center of Media Planning.
In the six days of creation, when Chaos was ordered into heaven and earth, there was no television, so God did not create the ADI. That task was left to Bill Harvey, the newly hired marketing director
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THE DAY THE PRICES FELL
Norman King Stuck It To the full-service Agency and Changed the Media Business Forever.
J. Walter Thompson and Lord & Thomas set the tone in the 1920's and for fifty years advertising remained a gentleman's club. An ad man was as good as his word, commissions were 15% and media were bought on rate card. Hondlers need not apply.
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