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GEORGE RENTS A SUIT
More Advertising Tales from the 1960’s
Memories lead to biography, but only if writer and reader are patient. I’ve tried to capture what it was like to work at a small agency in the 1960’S where creative was king, media did dishes and a suit meant the client. Which reminds me. . .
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DATA IS THE NEW CREATIVE
Whatever Happened to People?
Why has the program Mad Men so enraged advertising? The staid One Club, keeper of the Creative Hall of Fame, just opened a counter-exhibit at the NY Public Library. They want to correct the idea that the only thing admen do is drink, scheme and lust by showing they also pose for pictures.
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GRABBING MEDIA BY THE TAIL
Yesterday’s Research is Failing Today’s Advertising
70 years ago Art Nielsen, Sr. read the future when he had his reports inscribed, “. . . If you cannot measure a thing, then your knowledge is meager indeed.” Art Nielsen was predicting media’s long tail.
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A BLAST FROM THE PAST
Nielsen’s New Fused Data May Be a Better Way to Target Television
Before the death of Apollo, the Arbitron/Nielsen single-source project, had been properly mourned, Nielsen was out in heels romancing a new partner. Worse yet, a first cousin.
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TWO PLUS TWO IS FOUR?
If
you’re old enough to recall drilling on those impossible multiplication
tables, you’re probably too old to remember your name. But cheer up.
Neuroscience can now explain how life can be beautiful and math can be ugly.
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THE SO, SO SOPHISTS
Not Since Aristotle has so much Greek been spoken
The bold headline caught my eye: “Why Ratings No Longer Matter.” Since that is the research equivalent of “God is dead,” I read on, trembling. Here is my paraphrase of that handwriting on the wall.
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