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An Invitation

The Ephron Consultancy can help you work through the nitty-gritty of opportunity. The work is personal, custom and very specific.
Examples:

•A medium needs to rethink how it sells as advertisers become disillusioned with TV and shift their focus to media-mix.

•An advertiser wants to know how well the media AOR is doing, to complement the things they're telling him.

•A research company needs counsel and market intelligence to help introduce a new service.

•An agency wants to restructure its media department and train its staff to better handle integrated planning.

The way to get started is simple. Reach me at ephronny@aol.com or 212 704-0015. We’ll arrange to meet to identify the task and discuss the deliverables and the cost.


Past and present clients include:

Arbitron Research
Magazine Publisher’s Association
America On Line
National Cable Communications
Bayer Media Experts
Boston Beer
National Newspaper Network
CBS
NBC
Church & Dwight Outdoor Advertising Assoc. of America
Clear Channel Nippon TV
Coca Cola
Ogilvy
Conde Nast Pfizer\Warner Lambert
De Beers
Pharmacia
Dentsu Procter & Gamble
Fox Television
Readers Digest (Canada)
Church & Dwight Scarborough Research
Glaxo Smith Kline SQAD
Hakuhodo Advertising
Traffic Audit Bureau
Initiative Media
Televest
Johnson & Johnson
Television Bureau of Advertising
Kantar Media Research Warner Brothers
Maclean’s The Weather Channel


 

 
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