Ephron On Media - an article archive  by Erwin Ephron  
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An Archive

The world does not need another website. My excuse is EphronOnMedia (too Jurassic-sounding for my taste) is more of a lending library of off-center thinking about the advertising business.

I use the word "lending," because the thoughts are mine and I want them back. Revered or reviled. But with at least a polite hello from the borrower.

The site is technically simple. First there is the current cover article, then a section containing new writings and finally an archive of earlier essays arranged by subject. There is a key-word search at the bottom of the page.

To print an article, I recommend the download PDF option located on the left at the top and bottom of each article.

If you want to hire me, there’s a page for that too.

So welcome to the club. You simply need to register once to use the archive forever. It's free and your identity is safe with me. I simply want to know who you are. My guest, correspondent, co-conspirator.

You can start reading below right now.

 
 

GEORGE RENTS A SUIT

More Advertising Tales from the 1960’s

Memories lead to biography, but only if writer and reader are patient.  I’ve tried to capture what it was like to work at a small agency in the 1960’S where creative was king, media did dishes and a suit meant the client. Which reminds me. . .

It’s early morning in 1966 at the Papert Koenig Lois agency (early was 10 AM).  The agency was a buzz.  I remember the rumor word-for-word.  “Something’s going on . . . George is in early and he’s rented a suit.”  That early morning suit -- probably worn for the Ad Age photo -- was the first indication that George Lois was leaving to start a new agency, Lois Holland Calloway.

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